VIRGIN AUSTRALIA AND THE ARIAS
- By Aria
- November 20, 2012
Virgin Australia is proud to support the 2012 ARIAs as part of its ongoing partnership with the Australian music industry.
Following extensive consultation, the airline has introduced a raft of initiatives aimed at supporting the industry, and touring artists in particular. Those initiatives include a generous new baggage allowance that provides artists with the opportunity to tour more often and more effectively - and has made Virgin Australia the preferred airline of the 2012 ARIA Awards.
Virgin Australia Group Executive of People Richard Tanner said the airline's partnership with more than a dozen national industry organisations - including ARIA - meant the airline was able to implement initiatives that directly met the needs of the industry.
"We know that the work we are doing is providing real and positive outcomes for Australian artists and the broader industry every day of the week," Mr Tanner said. "Ours is a brand that has a long and historic association with music, and we are committed to continuing to work closely with the industry to build on this partnership."